The Year in Photos

Billie Crapo became the CEO at the Elko Chamber of Commerce.

With pumpkin spice lattes back in season, it is hard not to have the holidays on our minds. Halloween is creeping up on us, and we’re about to be in full-out holiday season. What could be more exciting!

While it might seem early to plan for winter, it isn’t! The earlier the better. After all, the holiday season is a perfect time to connect with your customers in a cheery way. Whether it be to show your loyal clients you care, to warm up current leads, or even entice new ones with some powerful branding campaigns, there’s a tremendous chance to use the seasons to your marketing benefit.

Start your planning early, and you’ll be able to focus on your day-to-day operations while your holiday marketing plans roll out.

Start planning your main campaign right now so you’re ready to launch well before Black Friday. By doing so, you’ll be able to take advantage of last-minute marketing opportunities.

Repetition sells, so market often. Send multiple emails, direct mailers, or holiday cards announcing your sales.

Create time-limited offers to encourage customers to buy now.

What do you have that the big box stores don’t have? Highlight what makes your company unique in your marketing materials. If you’re a small business, emphasize quality, experience and service if you can’t compete on pricing.

Use posters and flyers to reinforce your marketing campaign, especially in targeted high-traffic and shopping areas.

Try direct-mail postcards with coupon codes to get customers to your website or store.

Concentrate on marketing your niche products to a highly targeted audience.

Introduce add-on incentives, such as a raffle drawing entry with every purchase or set dollar spent.

Encourage multiple sales by offering customer loyalty cards or referral cards for discounts; perhaps a set percentage off for every customer who refers a friend.

Host a holiday season kick-off event to bring customers in – such as a tree-lighting ceremony with hot chocolate and a visit from Santa – and make sure customers leave with your holiday flyers/coupons.

Use email, social media and your website to let customers know about your upcoming deals and to keep your business top of mind every day.

Make sure every customer between now and the holidays receives a flyer or brochure with information about your upcoming holiday sales.

Feature your upcoming holiday specials on social media and reinforce the reasons why it’s better to buy from you than your competitors.

Finders, keepers! Print coupons on business cards and leave them in strategic areas where your target customers are likely to find them.

Here’s some food for thought: Partner with a restaurant to print table tents that promote your company to their customers.

Make sure all your holiday marketing is measurable, so you can track your return on investment and plan for an even more profitable campaign next year.

When you plan your holiday marketing early you’ll not only maximize your profits, you’ll get some free time of your own to enjoy the holidays with friends and family members. Let the Chamber help with your marketing campaign. Contact us at 738-7135 or stop by 1405 Idaho St.

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