ELKO — Hayley’s gift shop downtown has reopened with a remodeled interior and new branding.

On Thursday, the business hosted a grand re-opening celebration to introduce customers to “indigo — gifts that inspire.”

“I have a whole new purpose and a whole new look,” said owner Hayley Bammesberger. “Inspiring gifts is really what I’m looking at.”

The store now features a selection of fair trade, hand-crafted and mom-and-pop store items.

“Most everything in here has a story behind it,” Bammesberger said.

From hand-made soaps to journals to Guatemalan coin purses made from repurposed clothing, the store’s goal is to inspire shoppers and offer items not found anywhere else in town.

“I think our town is starving for new things,” Bammesberger said. “I wanted to bring something new and fresh to the area.”

Hayley’s opened in Elko in 1997, and the owner felt she was ready for change. She hopes “indigo” will bring new energy into the downtown, where Bammesberger wants to stay.

The interior of the shop has a new layout, carpet, paint and inventory.

“Everything literally in the store is new,” Bammesberger said.

Hayley’s had been closed for five weeks, longer than originally scheduled. Located at 386 Fifth Street, the business is open 9 a.m. to 6 p.m. Monday through Friday, and 9 a.m. to 5 p.m. Saturday.

“People love how open it is,” Manager Courtney Steelman said about the new layout.

While some customers think there’s a lot less in the store, she assures them there is more to it than the first impression. Many customers like the fair trade jewelry, purses and wallets because they are unique.

“You really can’t get the same jewelry twice,” Steelman said.

Charlotte Moore, a customer who attended Thursday’s event, said she liked the new look.

“It’s open, a little bit different taste,” she said.

Bammesberger is also a certified holistic health coach. She said she plans to offer sessions in the back of the store.

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