ELKO — Waiting hours in line on Black Friday isn’t exactly what one has in mind for a shopping spree out of town.
The Elko Area Chamber of Commerce would like to spread the word that deals can be found right here in Elko, on the second annual Shop Local Saturday
The sales event is Elko’s local version of American Express’ Small Business Saturday.
“Last year, we created the Shop Local Saturday to focus not only on small businesses, but all local businesses,” said Chamber of Commerce CEO Jennifer Sprout.
The Chamber’s members in Elko, Carlin, Spring Creek and Lamoille are participating. This year, the Chamber tripled its advertising costs to $2,500 in order to promote the event, Sprout said.
“It’s just as important for the Chamber to support shopping local,” she said.
Over 100 flyers can be seen around Elko at various participating businesses. One of those is Mish Mash & Muddle, which will have sales of 20 percent off the entire store all day Saturday.
“We want people to shop local and shop small,” said Mish Mash & Muddle President Mary McGarry, who is also president of the Downtown Business Association. “Small businesses are the ones that keep the money local.”
Many businesses are having specials Friday as well. Mish Mash & Muddle is having a 20 percent off sale Friday 9:30 a.m. to 2 p.m. and 30 percent off from 2:01-5 p.m. Blohm Jewelers has scratch cards for 10-20 percent off. Hot Rods Detailing offers 10 percent off all holiday gift certificates. For a list of Shop Local sales, visit www.elkonevada.com.
“Shop Local Saturday is basically to get dollars in our community,” said Laurie Sojak of the Chamber of Commerce. “Businesses are extending their Black Friday specials.”
Sprout said there is much excitement over the Saturday sale. Of the Chamber’s 755 members, about 50 percent are retail, she said.
“The small businesses support all the events and nonprofit things in town,” McGarry said.
Small Business Saturday is an American Express campaign that started in 2010 to help small businesses get more exposure during the big shopping weekend. An estimated 100 million people shopped at small businesses that day in 2011.
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