ELKO — After 29 years, Good Morning Furniture has closed, and a new furniture store has taken its place.
Wilson-Bates Furniture opened Monday, just one week after sealing the deal on the building and inventory. Glen Guttry, owner of Good Morning Furniture, said he had been looking to sell the building for about two years.
“We wanted to retire, and didn’t have any family members that were interested in it,” said Guttry, who is an Elko County Commissioner.
Guttry opened Good Morning Furniture with only a year’s experience in selling waterbeds. The store has been on East Idaho Street for 19 years, but was originally located at what is now the East End Mall, Guttry said. He believes Wilson-Bates will do well in this area.
“We’re familiar with Elko, so when this opportunity came up, we jumped on it,” said Wilson-Bates Chief Executive Officer Rick White.
The White family has owned the Ely-based corporation since 1955. White said he has ties to Elko because is uncle, Wally White, operated White Appliance and Furniture in town until it burned down several decades ago.
Wilson-Bates carriers furniture and mattresses from brands such as La-Z-Boy, Serta and Ashley. This is very similar to what Good Morning Furniture carried, White said. In fact, Wilson-Bates bought out the old store’s inventory and will keep the same prices.
One new thing the company is bringing to Elko is Liberty gun safes.
“It’s definitely a niche that the area needs, based on what we’ve seen,” White said.
The store will not, however, sell appliances like many of its other locations do. White said this is because he does not feel the store has the ability to provide service to those appliances.
Despite the new signage, the building itself looks much the same inside. Even the staff have remained.
“We retained every one of their employees that wanted to stay,” White said.
Manager Derrick Hanson said the business has eight full-time employees, but may be looking to hire a few more.
“We’re going to have to fill in some gaps,” Hanson said.
He added that Wilson-Bates is not planning on changing much in the store.
“Everything that’s in the store was in the store before,” Hanson said. “... We already have a lot of customers from Elko that come to Twin Falls. It’ll be nice that they will be able to do that locally.”
Wilson-Bates is open 8:30 a.m. to 5:30 p.m. Monday through Friday and 9 a.m. to 5 p.m. Saturday. Its grand opening will take place in a few weeks.