The Elko Area Chamber is excited to be co-sponsoring with East End Mall, the Elko Daily Free Press, Elko Junction and the Downtown Business Association for Shop Local.

The reward for shopping local this holiday season? The chance to win $500. When you step in to a participating area business, look for the pink box. Entries are being accepted now through Friday, Dec. 8. You will have the additional opportunity of entering on Saturday, Dec. 9 at the 15th annual Snowflake Festival.

But why should you Shop Local? According to, it is “to help build wealthy, healthy and vibrant communities ... . When you “shop local,” more of your money is going toward protecting the local economy, people, and the character of your neighborhood.”

Five winners will be announced Tuesday, Dec. 12 and each will receive $500. No purchase is necessary, and you don’t have to be present to win.

For more information, contact your Elko Area Chamber at 775-738-7135.

Shop Elko County and support local retailers.