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ELKO – October is breast cancer awareness month and High Desert Imaging is making the most of it with a public event from 4-6 p.m. Sunday.

“We are hoping to have as many people come by as possible,” said manager and technologist Jenn Cambra.

During the event women can pick up information about breast cancer screening. They can also get a free self-check reminder that they can hang in the shower to encourage them to do a monthly breast self-exam.

The company is serious about helping people in the community become more aware of the disease and promoting the benefits of getting a regular mammogram for women 40 and over and those with high risk factors.

“It takes just 10 minutes out of your day to put your mind at ease,” said Cambra about doing a screening.

“Some people are sensitive about breast compression. I think our setting is very soothing and comfortable for the patients.”

During Sunday’s open house staff will also be handing out $100 self-pay mammogram coupons that include radiology interpretation. These vouchers will be good for use through Dec. 31 of this year.

“Price is a big thing and the wonderful thing about going to High Desert is that the quote you are given is a global quote which includes the cost of the screening and the radiologist’s report,” said Cambra.

High Desert Imaging opened in mid-August and the business started doing mammography as of Sept. 13 since they received their FDA approval.

High Desert Imaging is able to provide same day answers for women who need a diagnostic exam. A diagnostic exam is required if the radiologist finds anything suspicious on a routine screening.

At the Sept. 27 City Council meeting Mayor Chris Johnson presented Steve Sims with a proclamation recognizing October as Breast Cancer Awareness Month. Sims is administrator for High Desert Imaging.

A Relay for Life representative will be on site during the event for people who have questions. As part of their pink campaign the business will be serving pink ice cream from Cool Beans and pink cupcakes made by Donuts ’N More.

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Business and lifestyles reporter

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