Pray & Company HR and Business Solutions LLC offers an array of services for the mining and construction industries, ranging from job recruitment, leadership training and human resources strategies to communications and public relations.
The business is concentrated in Nevada and Arizona, states that have large mining industries, but Pray & Company has clients in several Western states, as well as South Carolina.
“We’re specifically focused on small to mid-size companies,” said Rhonda Zuraff, who partnered with Dana Pray in the company and is a former longtime Spring Creek resident now based in Arizona.
“The largest is about 1,600 employees, however, that’s not our niche. The typical client has less than 400 employees,” said Pray, a longtime Elko resident based in Elko.
“We go to the clients and their places of operation,” Zuraff said. “The majority of our work is conducted at the client’s location.”
They also said they plan to be at the Elko Mining Expo June 7-8 at the Elko Convention Center, although they won’t have a booth.
Each partner has experience in the mining industry in Nevada, and they bring different skills to the company.
Pray has more than 20 years of leadership experience in human resources and finance in the staffing and mining industries. Zuraff has more than 20 years in operations, communications, public relations and human resources in the media and mining industries. Her media experience included working for Lee Enterprises, which publishes the Elko Daily Free Press and Mining Quarterly.
Both are members of the Society for Human Resource Management, the American Exploration and Mining Association, and the Arizona General Contractors Association.
Pray started the company doing job searches in spring 2017. Then, she and Zuraff talked about going into business together, seeing a need in the construction, mining and heavy industrial sectors to offer their experience in human resources and public relations.
“From there, we also identified synergies for these companies in terms of offering outsourced commercial lines of insurance and payroll services, including health and workers’ compensation plans,” Zuraff said.
She became a licensed insurance agent in Nevada, Arizona and Utah and joined Integrated Insurance Solutions to provide those services.
“I love to help small businesses,” Pray said. “I feel we make a difference. It is exciting to me, particularly in mining and construction. We can see what we’ve done and can work directly with decision-makers. We get to see the results. It’s very rewarding for me.”
“It certainly has been an adventure. It’s been very fulfilling for me, as well,” Zuraff added.
Filling jobs for clients is one task where the partners can see results.
“One of our segments is recruitments for our clients, and both Rhonda and I found our networks have been valuable, not only on the marketing side but in bringing clients a good workforce,” Pray said.
They recruit for managers but also for workers in technical fields and skilled trades. Pray said they also go into colleges and trade schools.
Zuraff said that “one of the largest areas of need for all of our clients remains recruiting for skilled trade positions. Pray & Company is employing a multi-prong approach to offering a skilled trades program for clients that includes a variety of partnerships and efforts with trade schools in Nevada, Utah and Arizona.”
Both women said they are seeing growth in the mining industry, gold and other minerals.
“We’re seeing an uptick in underground mining,” Pray said.
Pray & Company doesn’t have any mineral exploration companies as clients, but they said they would welcome the exploration sector. They do have clients that do exploration as part of their operations, however.
Along with mining, the partners are tapping into the Association of Building Contractors to work with the construction industry. Pray said the construction industry is involved with the mining industry, as well, because mines are often expanding.
They also do training and leadership coaching for clients. Pray is certified in coaching and training.
“That’s something I enjoy immensely, working with leaders to hone their skills,” she said.
Pray & Company also can educate clients about how to best work with the millennial generation, the younger workers whose outlook in jobs is different from their parents’.
Pray & Company is growing from just the two partners to the point they are adding a few support staffers in Arizona and Nevada.
“What makes Rhonda and I successful is we are very flexible with clients’ needs,” Pray said. “It’s about business relationships, and we take the time to be sure clients’ relationships are in good shape.”
Zuraff said the goals of the business are measured growth, building relationships with clients and being accountable to “making a difference for their businesses.”