How Elko’s Princess and a Redneck Turns Safety Gear Into Something Workers Actually Want to Wear
Advertiser Content from Princess and a Redneck
Let’s be honest—safety gear doesn’t usually get anyone excited. For a lot of workers, hi-vis vests and reflective jackets feel like something you have to wear, not something you want to put on every day.
That’s where Princess and a Redneck comes in.
Based right here in Elko, this locally owned shop is changing the way people think about safety wear. Their goal is simple: create gear that meets (and often exceeds) OSHA and mining safety standards and feels good to wear. Because when workers are comfortable and confident in their gear, they’re far more likely to wear it the way it’s intended.
Why Generic Safety Gear Misses the Mark
When uniforms feel stiff, uncomfortable, or impersonal, people find workarounds. A vest stays in the truck. A jacket doesn’t get zipped. And on job sites where visibility is critical, those small choices can turn into big risks.
Princess and a Redneck takes a different approach. They work directly with mining companies, construction crews, first responders, schools, and local businesses to design safety wear that checks all the compliance boxes—without stripping away personality or pride.
Inside their 3,000-square-foot storefront, you’ll find high-quality reflective materials used in smarter, more intentional ways. Custom embroidery adds company logos, employee names, and role identifiers. Color variations help teams stand out while still staying compliant. The result? Gear that people actually want to wear—and wear correctly.
More Than Just Safety Wear
While safety gear is a big part of what they do, it’s far from the only thing. Princess and a Redneck has become Elko’s go-to spot for custom apparel, promotional products, laser-engraved gifts, letterman jackets, and meaningful employee recognition items.
For schools and sports teams, that means uniforms and gear that build pride and identity.
For businesses, it means company swag employees actually use instead of tossing in a drawer.
For individuals, it means personalized gifts made with intention—not something mass-produced and quickly forgotten.
Laser engraving takes things one step further, turning everyday items into keepsakes. A simple water bottle, plaque, or award becomes something personal—something people hold onto.
From a Home Shop to a Community Staple
Princess and a Redneck didn’t start as a big operation. It began at home, focused on filling real needs in the community. Growth came naturally as local businesses, mining companies, EMS, law enforcement, and organizations realized they needed a partner who understood their work, their standards, and their people.
Today, the shop is more than a storefront—it’s a community resource. From supporting local fundraisers to helping organizations bring event designs to life, the team is deeply invested in Elko and the people who live and work here.
The Difference Is in the Details
Mass-produced gear is fast and inexpensive—but it’s also forgettable.
Princess and a Redneck believes every order deserves attention. Whether it’s outfitting an entire crew or creating one special piece, the focus stays the same: quality materials, thoughtful design, and solutions tailored to real needs.
That might mean helping a safety manager improve compliance, working within a tight budget for a school team, or creating employee gifts that actually build connection and loyalty. It’s not about doing what’s easiest—it’s about doing what works.
Making It Easy to Get It Right
Princess and a Redneck serves customers across Nevada while staying rooted in Elko—something that matters when timelines are tight or details change.
Their services include:
- Custom safety wear and hi-vis apparel
- Embroidery for workwear, uniforms, and letterman jackets
- Promotional products for events and campaigns
- Laser engraving for gifts, awards, and recognition
For businesses ready to move beyond generic gear and toward solutions their teams will actually appreciate, Princess and a Redneck is worth a visit. Stop by the Elko storefront, follow along on Facebook or Instagram, or explore options at princessandaredneck.com.
Because sometimes the difference between gear people tolerate and gear they take pride in… is a little extra care.
Lee Enterprises newsrooms were not involved in the creation of this content.
